Company Overview
Yokohama Tyre Australia Pty Ltd was established in 1976 as a consolidation of independent agents who had previously imported Yokohama tyres. Now, almost 50 years on, we have warehouses in each Australian state as well as an extensive network of professional tyre dealers throughout the country.
Yokohama tyres are premium products priced to offer good value, superior performance, and durability. This leads to less downtime for individuals and business and, more importantly, reduced costs per kilometre. Our range includes tyres suited for everyday driving, off-roading, motorsport and even agricultural and industrial machinery.
The BluEarth range provides a well-balanced package of the four core performance tyre traits – wet grip, wear resistance, durability, and fuel efficiency. This range includes tyres suited for small to medium cars (hatchbacks & sedans) to SUVs.
Our flagship ADVAN range of Yokohama tyres represent the pinnacle of performance. The ADVAN brand has a strong history and reputation synonymous with competitive motorsport and car enthusiast culture across the globe. The range has a product that spans from street-oriented performance to those chasing their perfect laps on track, equipping drivers with the tools needed to attack every corner swiftly, safely and with confidence.
Our new-generation GEOLANDAR range offers tyres focused on urban and highway SUV driving to extreme all-terrain and mud-terrain tyres. Adventures know no bounds with outstanding quality and incredible durability engineered into each tyre. Go further with the added peace of mind knowing selected patterns are covered by our unique Road Hazard Protection.
Our History
The Yokohama Rubber Company was established in Japan in 1917 as the second Japanese tyre company. Yokohama Rubber Company is now the seventh-largest tyre manufacturer in the world, with 120 companies across the globe and over 20,000 employees.
In addition to making tyres for almost every aspect of the automotive industry, Yokohama's rubber polymer technology can be found in high-pressure hoses, sealants, adhesives, golf products, aircraft products, and even airline toilet facilities!
Yokohama Rubber Company is at the cutting edge of tyre technology, part of the company’s philosophy is to “enrich people’s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products".
With over a century of advancements, innovation, and constant development, we will continue to take up new challenges energetically and adapt to the changing needs of the global community and continue pioneering unknown territory for the next 100 years and beyond.
The Meaning Of The YOKOHAMA “Performance Y” Mark
YOKOHAMA's “Performance Y” represents the passion of YOKOHAMA employees who take on challenges with a pioneering spirit constantly creating new innovation and outstanding performance.
